Love at first sightseeing

The aspirational nature of the adventure holiday market necessitates a measure of the excitement of the exploration mixed with a solid and safe foundation. What will gather the pack of travellers is a watertight perception that Wolf Pack know how to make the most of the once-in-a- lifetime nature of the holiday. This means a sense of awe, respect for the environment, and a excitement which builds from the moment you book to the moment you return home. We need to capture the imagination, it needs to be love at first sight. Everything we do has to inspire even the most avoidant holiday-hermit to pack up their troubles and leave them behind.

It’s in your nature

With a combination of inspirational, soul-filling messages and stunning images of nature, this aspiration is clear from the first glance. As this is an all-in-one service, travellers need to know that they are safe hands. They need to be told they Wolf Pack are seasoned travellers, who know and respect the world they are offering to show you. An integral part of the brand design is the need to convey the sense the only thing stopping you from living the life you want to, is you. This message that you CAN do it needs to be reinforced at every step. We need to ensure that each potential traveller knows that there is more to travel than a stuffed Camera Roll - horizons are broadened, awe is inspired and each journey changes who you are.. With Wolf Pack you can envision your way to a new country, to a new continent, and a new you. More than an itinerary, more than pegs on a World map, with Wolf Pack you can dare to be humbled by the awesome nature of Nature itself.

For the ones that wander differently

The Wolf Pack logo conjures the image of a wolf (which works as a Lone Wolf if you’re travelling solo, or a Wolf in a pack) in its design. As with all Oh Yeah brand designs, a closer inspection reveals a deeper meaning. The Wolf head is constructed with arrows, points on a compass, that lead to the more offbeat paths - North-West rather than just North, and so on. There is also an inherent nostalgia borrowed from the Golden Age of Travel that is utilised here. Suitcases labels, backpack patches, and other accoutrements are present to evoke that sense of adventure that is essential to the Wolf Pack holidays. Every design element needs to be honed to this message. From the bold font choices to the natural colour palettes, from the aspirational messaging to the specific design language of the travel industry, Wolf Pack stands alone in providing eager travellers a truly bespoke holiday that will be the change you want to see in your life.