Time to move onward

Advice1st began as the financial arm of Henry Ward PropertyServices. Building trust and their business on the company’s core tenet of the responsible management of people’s money, they helped hundreds of people realise their dreams, with new homes, business and new starts in life. As the business model consolidated to the likes of Zoopla, Right Move and the like, Henry Ward Property Services took the bold move to focus their business on where they helped people the most: as a financial advice service. That same ethos, to help people realise their dreams and ambitions, through a wealth of experience and a core value of friendly, approachable, honest, simple, demystifying advice, has found its home in Advice1st. It is a bold evolution

Making money make sense

While the property and financial industry spans lots of different fields and specialisms they all boil down to the same thing; Money and with it come the pain points that Mr Jo Average don’t know about or understand. Being bogged down with paper work they don’t understand and not having enough time to sit and fully soak up all the information. Providing easy, accessible financial advice that is non-threatening is a key that led us to this brand idea.

Everyday financial advice, every day

Advice 1st literally unties all the jargon of the financial world into easily digestible advice that allows clients less stress and more time to spend doing what they do best. The knot is significant aspect of finances. It’s so easy to be tied up with all the information that’s available and sometimes clients just don’t know where to turn. Inspired by this idea we decided to bring the brand to life by personifying the simplicity of untying this financial knot. It’s this simple united line that forms the brand, by keeping things simple and straightforward. The line is the catalyst for everything you see from icons, to animations. Always present to remind the customer or client how easy and approachable finances can be. We paid this idea with some friendly 3D Illustrated characters which represents the staff, again emphasising the friendly team that are not only there for a helping had but also act as friend helping their customer navigate the complex world of finances.